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COLLECTIONS: HEALTH AND HYGIENE + DESIRE

 

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Ocean’ products and ‘marketing’

In the late 20c and early 21c, it was common practice for products to be given names to evoke the fresh and natural qualities of the sea, despite their contents frequently consisting primarily of chemically derived, factory produced ingredients. However, this practice ceased around the mid 21c when the extent of ocean pollution became clear. Ironically, these items continue to wash up out of our oceans to this day.
Such naming is an example of ‘marketing’, the oil age practice of enticing people (known as ‘consumers’) to buy and to use more products, whether needed or not.  A typical ‘consumer’ might change their house or clothes just to meet the latest year’s (or season’s) ‘fashion’ requirements.  Extraordinarily, many items were deliberately manufactured to have built-in redundancy and products were vigorously marketed regardless of their impact on the health of their users (for example, tobacco and sugar products). Many deaths resulted from obesity and the use of tobacco products in the 20c & 21c, giving rise to the highly controversial view that some governments may have turned a blind eye to this issue as an indirect way of controlling runaway population growth at this time. Moreover, some parts of society enjoyed considerable monetary gain and status from the production and marketing of these items.

 

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